The 18+ player segment is one of the fastest-growing demographics on Roblox. Building for adults requires a unique approach to game design, community, progression, and retention strategy. Drawing on platform data,and lessons from creators who have successfully scaled games for this audience, this session explores what adults value in games and the strategies that keep them engaged long-term. Featuring Alex Seropian, co-founder of Bungie, and John Welch, co-founder of PlayFirst and Making Fun— two industry veterans new to Roblox — sharing how decades of experience building for adult players translates to the platform.
__________
Want to see more Roblox content? SUBSCRIBE to our channel! https://rblx.co/Subscribe-To-Roblox-YouTube
Roblox’s mission is to bring the world together through play. We enable anyone to imagine, create, and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers.
More from Roblox:
Official Roblox Website: https://www.roblox.com/
Roblox Blog: https://blog.roblox.com/
Roblox TikTok: https://www.tiktok.com/@roblox
Roblox Instagram: https://www.instagram.com/roblox/
Roblox Twitter: https://twitter.com/Roblox
Roblox Facebook: https://www.facebook.com/Roblox/
